top of page
%20-%20CakeGirl_LogoExp-ISO-federaltrademark.jpg)
Kristina Lavallee in the Media
Award-Winning Cake Artist &
National Media Personality
Kristina Lavallee, founder of The Cake Girl, is an award-winning chef and one of the most recognized cake artists in the country. She has appeared on The Today Show, Food Network, Telemundo’s Hoy Día, TMZ, Entrepreneur Magazine, and more. Known for her bold creativity, expert craftsmanship, and ability to bring any vision to life, Kristina has become a go-to media guest and trusted voice in the world of custom cakes and dessert design. Her work has been celebrated by celebrities, major networks, and national audiences alike—making her a standout in the industry.
.png)
.png)
As Seen On
Nationally featured. Locally loved.
Community Involvement at The Cake Girl
At The Cake Girl, giving back is baked into our brand. From surprising first responders with treats to spreading kindness through our Random Acts of Sweetness initiative, we’re proud to make an impact in communities across Florida and beyond.
As a nationally recognized bakery, we support schools, local nonprofits, and community heroes through donations, events, and heartfelt outreach. Whether it's in Tampa Bay, Orlando, Miami, or the neighborhoods of our franchise partners, we're committed to making the world a little sweeter—one act of kindness at a time.
Explore how we’re using cupcakes, custom cakes, and compassion to bring people together and inspire positive change.
The Cake Girl in the Media – TV Appearances, Press & National Features
From The Today Show to Telemundo, TMZ, and Entrepreneur Magazine, Kristina Lavallee and The Cake Girl have been featured across top national media outlets. As a nationally recognized bakery brand, our story, creativity, and impact continue to capture attention across TV, print, and digital platforms.
The Today Show: Kristina Lavallee’s Must-Try Puerto Rican Cake
Kristina Lavallee, founder of The Cake Girl and nationally recognized cake expert, appeared on The Today Show to demonstrate her signature cake recipe and share her expertise with millions of viewers. Watch the full segment and see why Kristina continues to shape the baking industry.
Sep 16, 2024
American Cake Decorating Magazine: Baking Expert Kristina Lavallee Featured for Elite Cake Design & Technique
Kristina Lavallee of The Cake Girl is profiled in American Cake Decorating Magazine — sharing her exacting methods, design process and industry leadership.
May 31, 2023
Entrepreneur Magazine: Award-Winning Baker Kristina Lavallee On Turning Adversity Into A National Cake Business
Kristina Lavallee, founder of The Cake Girl, opens up about being told not to speak Spanish and building a thriving bakery brand.
Jun 26, 2022
Southern Living: Baking Expert Kristina Lavallee on Why Wooden Utensils and Boards Should Never Hit the Dishwasher
Kristina Lavallee of The Cake Girl explains why wooden kitchenware — cutting boards, spoons, bowls — shouldn’t go in dishwashers to avoid warping, splitting, and health hazards.
24 hours ago
Chowhound: Baking Expert Kristina Lavallee Explains Why You Should Use Parchment Paper — Not Aluminum Foil — for Baking Cakes
Kristina Lavallee of The Cake Girl advises bakers on why parchment paper outperforms aluminum foil for cake-batters and better results.
4 days ago
UCF: Kirby Lavallee ’09 on Building The Cake Girl and Scaling a Dream Into a Flourishing Business
UCF spotlights Kirby Lavallee ’09 and his entrepreneurial journey building The Cake Girl with wife and CEO Kristina Lavallee — from food truck to booming bakery.
Nov 20
Chowhound Features Kristina Lavallee on the Science of Choosing the Right Cake Pan
We’re excited to share that Kristina Lavallee, founder of The Cake Girl, was featured in an article on Chowhound titled “The Secret to a Truly Great Cake Isn’t Just the Recipe — It’s the Pan You Use.” In this expert-level piece, she breaks down how the material, thickness, and heat-conducting properties of baking pans shape the final outcome of a cake — from rise and texture to browning and release. In a world where recipes dominate the spotlight, Kristina turned the focus to
Nov 16
Chowhound: Baking Expert Kristina Lavallee Explains the Critical Difference Between Dutch-Processed and Natural Cocoa
Baking expert Kristina Lavallee breaks down why Dutch-processed and natural cocoa powder behave differently — and why the distinction matters for perfect cakes.
Nov 12
Delish: Baking Expert Kristina Lavallee Reveals Her Go-To Finds at Trader Joe’s
Award-winning pastry chef Kristina Lavallee spots the must-have baking finds at Trader Joe’s—insider tips for better cake results every time.
Nov 12
ABC 28: Baking Authority Kristina Lavallee Showcases Her Dessert Craft at Savor St. Pete
Award-winning baking specialist Kristina Lavallee takes center stage at Savor St. Pete Food & Wine Festival, delivering elite desserts to Tampa-Bay food lovers.
Oct 28
Great Day Live: Cake-expert Kristina Lavallee showcase fall-inspired dessert creations and baking innovation.
Cake-expert Kristina Lavallee appears on “Great Day Live” to showcase fall-inspired dessert creations and baking innovation.
Oct 26
Tasting Table: Baking Expert Kristina Lavallee Explains Why Separating Eggs Matters for Chiffon Cake
Kristina Lavallee, founder of The Cake Girl, explains how separating eggs affects structure, texture, and lift in chiffon cake—featured on Tasting Table.
Oct 14
Tasting Table: Baking Expert Kristina Lavallee Reveals the Pro-Level Chocolate Ganache Drip Technique
In a recent feature on Tasting Table titled “The Chocolate Ganache Technique That Gives Cake A Pro-Level Look” , baking expert Kristina Lavallee (founder of The Cake Girl) breaks down the key variables behind creating a flawless drip finish for chocolate cakes. Tasting Table She emphasizes three critical elements: The cake must be fully chilled before applying ganache; the surface temperature matters. Tasting Table The ganache itself should be warm, but not hot , to allow smo
Oct 14
Tasting Table: Baking Authority Kristina Lavallee Reveals the Vegetable Hack That Elevates Chocolate Cake
Kristina Lavallee explains how beet purée adds moisture, richness, and depth to chocolate cake — featured as expert commentary in Tasting Table.
Oct 14
The Today Show: Expert Baker Kristina Lavallee On National Dessert Day Trends
Baking expert Kristina Lavallee weighs in on dessert trends and what to look out for this National Dessert Day — featured on The Today Show.
Oct 13
Tasting Table: Baking Expert Kristina Lavallee On Why “4-Ingredient” Chocolate Cake Isn’t the Real Deal
Kristina Lavallee explains that viral “4-ingredient” chocolate cakes lack structure and depth—how to upgrade them for genuine cake quality.
Oct 13
Yahoo Shopping: Baking Expert Kristina Lavallee Names the Only Boxed Brownie Mix Worth Using
Kristina Lavallee, founder of The Cake Girl, recommends the boxed brownie mix that produces rich, bakery-quality results — picked by seven baking pros.
Oct 12
Chew on That! Podcast: Kristina Lavallee Talks Creative Cake Engineering & National-Level Designs
Kristina Lavallee, founder of The Cake Girl and one of the nation’s most innovative cake designers, was featured on the Chew on That! podcast for an in-depth conversation about creativity, craftsmanship and scaling a bakery brand from a Tampa food truck to national recognition. Host Chef Joe Gatto described Kristina as “real, grounded and wildly creative,” highlighting her ability to turn imagination into edible engineering. From her iconic GOAT cake for Tom Brady to a bab
Oct 7
Baking Expert Kristina Lavallee On Salted vs. Unsalted Butter — Why It Matters for Cake Success
Kristina Lavallee breaks down how choosing salted or unsalted butter influences cake texture, flavor and consistency in a feature on Chowhound.
Oct 2
Baking Expert Kristina Lavallee Identifies the Critical Butter Mistake Ruining Most Cakes
Nationally recognized baking expert Kristina Lavallee explains why butter temperature is the most overlooked factor affecting cake texture and structure.
Oct 1
Creative Loafing Tampa Bay: The Cake Girl Wins Best Cakes and Best Cupcakes in Best of the Bay 2025
The Cake Girl earns top honors in Creative Loafing’s Best of the Bay 2025, winning both Best Cakes and Best Cupcakes—a major recognition of Kristina Lavallee’s baking excellence.
Sep 23
Parade: Baking Expert Kristina Lavallee Explains the Difference Between a “Dash” and a “Pinch”
Kristina Lavallee of The Cake Girl clarifies how a dash vs. a pinch can affect your baking—precision matters in professional cake making.
Sep 11
Telemundo Hoy Día: Baking Expert Kristina Lavallee Judges Blindfolded Cake-Decorating Challenge
Kristina Lavallee, founder of The Cake Girl, appeared on Telemundo’s Hoy Día as the guest judge for a blindfolded cake-decorating challenge with the show’s hosts and Aleska Génesis.
Jul 22
TMZ: Celebrity Cake Designer Kristina Lavallee Crafts Custom Hello Kitty Cake for Cardi B’s Daughter
Cake expert Kristina Lavallee of The Cake Girl created a bespoke Hello Kitty-themed birthday cake for rapper Cardi B’s daughter Kulture — featured in TMZ.
Jul 13
Southern Living: Baking Expert Kristina Lavallee Advises Why Storing Cake in a Cold Oven Is a Risk
Kristina Lavallee explains the food-safety and freshness pitfalls of placing cakes in a turned-off oven overnight — featured in Southern Living.
May 26
Telemundo 49: Kristina Lavallee Hosts Exclusive Military Spouses Night Out to Honor Tampa’s Military Families
Telemundo 49 highlights Kristina Lavallee’s Military Spouses Night Out—an exclusive celebration she hosted for 30+ military spouses with cake decorating, food and gifts.
Mar 26
Our Latinx Magazine: Baking Expert Kristina Lavallee’s Recipe for Success — From Food Truck to National Franchise
Kristina Lavallee, founder of The Cake Girl, shares how she transformed a food truck into a national franchise empire — featured in Our Latinx Magazine.
Mar 11
Franchise Times: How Baking Expert Kristina Lavallee Scaled The Cake Girl Into a Nationwide Franchise
Kristina Lavallee, founder of The Cake Girl, explains how she’s taking her award-winning bakery national by franchising her custom-cake concept.
Mar 3
Bay News 9: Baking With Purpose — Kristina Lavallee Brings Joy to Tampa Bay Through Community Outreach
Kristina Lavallee spreads joy across Tampa Bay through Random Acts of Sweetness, veterans support, and community outreach — featured on Bay News 9.
Feb 17
Investors Hangout: Entrepreneurial Leader Kristina Lavallee Transforms Her Food Truck into a National Franchise
Kristina Lavallee, founder of The Cake Girl, shares how she scaled from a mobile dessert truck to a nationwide franchise — featured by Investors Hangout.
Jan 15
Hoy Día: Baking Expert Kristina Lavallee Demonstrates Signature Cake & Cupcake Techniques
Kristina Lavallee of The Cake Girl appears on Hoy Día to offer a hands-on demonstration of her custom cake and cupcake artistry.
Jan 14
Tampa Free Press: Philanthropic Leader Kristina Lavallee Powers “Fill The Van” Holiday Initiative
Kristina Lavallee, founder of The Cake Girl, launches the annual “Fill The Van” initiative to deliver toys and joy to Tampa Bay families and veterans.
Dec 27, 2024
Tampa Free Press: Baking With Purpose — Kristina Lavallee Brings Holiday Cheer to Tampa Bay Veterans & Families
Kristina Lavallee of The Cake Girl expands her “Fill the Van” initiative to support veterans and families in need this holiday season in Tampa Bay.
Dec 24, 2024
Tampa Bay 28: Baking Expert Kristina Lavallee Demonstrates How to Create Halloween Mini-Cakes at Home
Kristina Lavallee of The Cake Girl shows viewers how to craft fun, professional-style Halloween mini-cakes at home in a segment on Tampa Bay 28.
Oct 30, 2024
Telemundo Hoy Día: Entrepreneur Kristina Lavallee Shares Her Journey from Home Baker to Successful Bakery Owner
Latina pastry chef Kristina Lavallee opens up about how she launched her own bakery and turned a dream into reality — featured on Telemundo’s Hoy Día.
Oct 23, 2024
WESH: Baking Expert Kristina Lavallee’s Rise — From Puerto Rican Bakery Passion to Viral Custom Cakes
Kristina Lavallee of The Cake Girl shares with WESH how her heritage, viral custom cakes and resilience built one of Florida’s most recognized bakery brands.
Sep 18, 2024
Tampa Free Press: Philanthropy in Action — Kristina Lavallee Launches “Random Acts of Sweetness” with Mayor Jane Castor & Police Chief Lee Bercaw
Kristina Lavallee teams up with Tampa Mayor Jane Castor and Police Chief Lee Bercaw to launch “Random Acts of Sweetness,” surprising community heroes with desserts.
Aug 16, 2024
WFLA: Baking Expert Kristina Lavallee Wows Tampa Bay with Live Cupcake & Cake Decorating Demo
Kristina Lavallee of The Cake Girl demonstrates professional cupcake and cake decorating techniques on WFLA’s Tampa Hoy/Todo Tampa Bay.
Jul 11, 2024
Tampa Bay 28 Morning Blend: Baking Expert Kristina Lavallee Demonstrates Patriotic Decorating Techniques for Fourth of July
Kristina Lavallee of The Cake Girl teaches viewers how to decorate cakes and cupcakes with professional flair for the Fourth of July.
Jul 3, 2024
Hoy Día: Baking Expert Kristina Lavallee Demonstrates Summer Cupcake Decor with Little Helpers
Kristina Lavallee of The Cake Girl leads a fun, hands-on cupcake-decorating demo on Hoy Día — showing how kids and families can bake like pros.
Jun 25, 2024
Bay News 9: Latina Entrepreneur Kristina Lavallee Spurs Growth in Tampa Bay’s Latino-Owned Business Community
Kristina Lavallee, founder of The Cake Girl, is spotlighted by Bay News 9 for helping drive the increase in Latino-owned businesses in Tampa Bay.
Apr 3, 2024
Centro Tampa Bay: Community Leader Kristina Lavallee Honored by County Commissioner Donna Cepeda & Senator Jay Collins
Kristina Lavallee of The Cake Girl receives official recognition from County Commissioner Donna Cepeda and Florida Senator Jay Collins for her community impact.
Mar 26, 2024
Telemundo 49: Latina Cake Artist Kristina Lavallee Honored for Nationally Recognized Dessert Creations
Kristina Lavallee, founder of The Cake Girl, receives special recognition from Telemundo 49 spotlighting her national dessert acclaim and Puerto Rican heritage.
Mar 20, 2024
Great Day Live: Baking Expert Kristina Lavallee Unveils Her Spring Dessert Innovations
Kristina Lavallee of The Cake Girl shares fresh-season dessert ideas and techniques on Great Day Live.
Mar 13, 2024
FOX 13 Tampa Bay: Custom Cake Master Kristina Lavallee Crafts A Lombardi Trophy Cake
Kristina Lavallee of The Cake Girl designs and builds a show-stopping Lombardi Trophy cake, showcasing her elite custom-cake expertise and national reach.
Feb 10, 2024
MJ Morning Show (Q105): Baking Expert Kristina Lavallee Turns Heads with Custom Cake Feature
Award-winning baker Kristina Lavallee of The Cake Girl gets spotlighted on the MJ Morning Show after creating a show-stopping cake at a party.
Jan 24, 2024
FOX 35 Orlando: Hispanic Heritage Spotlight — Kristina Lavallee Shares Her Puerto Rican Roots & Bakery Success Story
FOX 35 Orlando spotlights Kristina Lavallee’s Puerto Rican heritage, early struggles, and rise as founder of The Cake Girl during Hispanic Heritage Month.
Oct 15, 2023
Arizona Daily Mix: Baking Expert Kristina Lavallee Shares Easy Mother’s Day Dessert Ideas
Kristina Lavallee of The Cake Girl joins Arizona Daily Mix to demonstrate simple, professional-style Mother’s Day desserts anyone can make at home.
Apr 25, 2023
Cheddar News: Baking Expert Kristina Lavallee Tests March Madness-Inspired Recipes
Kristina Lavallee of The Cake Girl teams with Hena Doba and Baker Machado on Cheddar News to create March Madness dessert recipes worthy of the bracket.
Mar 29, 2023
WTSP: Baking Expert Kristina Lavallee Breaks Boundaries with The Cake Girl
Kristina Lavallee of The Cake Girl shares her journey from Puerto Rico to Tampa Bay — redefining custom cakes and entrepreneurship.
Mar 8, 2023
bottom of page