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UCF: Kirby Lavallee ’09 on Building The Cake Girl and Scaling a Dream Into a Flourishing Business

Updated: Dec 3, 2025

In the UCF Alumni Association feature titled “How Kirby Lavallee ’09 Baked Business Success from a Dream and a Food Truck,” UCF spotlights Kirby’s entrepreneurial leadership and the pivotal role he has played in building and scaling The Cake Girl alongside his wife and business partner, Kristina Lavallee.


Kirby Lavallee being interviewed on camera in Las Vegas, NV by the news

The Journey of Entrepreneurship


The article highlights Kirby’s evolution from UCF graduate to entrepreneur. It details how his operational experience, strategic mindset, and community-driven leadership helped transform The Cake Girl from a small dessert truck into a full bakery and thriving brand.


Key Moments in Building The Cake Girl


Key moments include:


  • Launching The Cake Girl food truck in 2016 with Kristina, blending her baking artistry with his business strategy.

  • Navigating early challenges while building a distinctive brand rooted in quality, creativity, and customer connection.

  • Scaling from mobile operations to a brick-and-mortar bakery — and now to statewide and national recognition.

  • Supporting Kristina’s vision and playing a central role in day-to-day operations, community engagement, and brand expansion.


Community Engagement and Brand Expansion


Kirby’s commitment to community engagement has been a cornerstone of The Cake Girl’s success. He believes in uplifting the community and celebrating culture through their offerings. This approach not only strengthens their brand but also fosters a loyal customer base.


The Future of The Cake Girl


As The Cake Girl continues to grow, Kirby and Kristina remain focused on innovation. They are exploring new flavors and products that reflect their passion for baking. Their goal is to keep the brand fresh and exciting while maintaining the quality that their customers love.


Conclusion


This profile highlights Kirby’s integral role in The Cake Girl’s success. His commitment to building a business that uplifts the community, celebrates culture, and creates opportunity is evident in every aspect of their operations.


🔗 Read the full article: How Kirby Lavallee ’09 Baked Business Success from a Dream and a Food Truck: https://ucfalumni.com/blog/how-kirby-lavallee-09-baked-business-success-from-a-dream-and-a-food-truck/


This inspiring journey serves as a reminder that with passion, dedication, and a strategic approach, dreams can indeed become reality.

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