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The Today Show: Expert Baker Kristina Lavallee On National Dessert Day Trends

On The Today Show’s coverage of National Dessert Day, baking authority Kristina Lavallee (founder of The Cake Girl) shares her expert perspective on the dessert landscape — from what’s trending, to ingredient shifts, to how bakeries can leverage this day for growth.


In the segment, Kristina discusses key consumer behaviors such as: the growing demand for personalized desserts, bold flavor combinations, and the operational importance of staying ahead in a competitive dessert market.


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