Rising Egg Prices Ahead of Easter? The Cake Girl Shows Transparency and Smart Sourcing Ease the Sting for Consumers and the Bottom Line

With Easter five weeks away on April 20, 2025, bakeries face a perfect storm: surging egg prices, supply chain woes, and a massive demand spike. While rising costs inevitably affect consumers, Kristina Lavallee, founder and CEO of The Cake Girl, proves that transparency, open communication, and strategic supplier relationships are the key ingredients to thriving—keeping customers happy and the business profitable even in tough times.

Egg prices have soared over 60% year-over-year, with the USDA reporting wholesale prices nearing $6.85 per dozen in March 2025—the highest since 2023—driven by avian flu and supply disruptions. Meanwhile, national distributors are prioritizing large buyers, leaving small bakeries scrambling. With Easter—the second-largest baking holiday—driving U.S. consumers to buy over 180 million eggs (per the American Egg Board), the pressure is on.

Transparency Eases the Rise, Smart Sourcing Controls the Cost

Rising costs touch everyone, but The Cake Girl turns challenge into opportunity. Lavallee prioritizes open communication with customers, explaining price adjustments upfront so they understand the “why” behind the numbers. “Transparency builds trust,” she says. “When costs rise, we don’t hide it—we talk to our customers, share what’s happening, and show how we’re keeping quality high. It’s about partnership, not just pricing.”

Behind the scenes, Lavallee’s strategic planning keeps those costs in check. By diversifying supplier networks—tapping national distributors, regional vendors, and local partners—The Cake Girl stays nimble, sourcing from the best options based on cost and availability. “Great supplier relationships give us flexibility,” Lavallee explains. “If eggs spike with one vendor, we pivot to another. It’s about making smart decisions that protect our bottom line without compromising what we deliver.”

This dual approach—openness with customers, agility with suppliers—means The Cake Girl absorbs less of the hit and passes on only what’s necessary, all while maintaining the quality that’s made it a standout.

A Recipe That Works: Adaptability Meets Accountability

Lavallee’s model isn’t just talk—it’s proven:

• Navigating COVID-19: Online ordering, nationwide shipping, and cost management kept The Cake Girl thriving.

• Inflation & Rising Costs: Facing egg, cocoa, and butter hikes, smart sourcing and streamlined operations minimized price jumps.

• Supply Chain Wins: Diversified vendors ensured production never stopped, even as distributors cut small buyers.

• Record Growth: 2024 was another banner year, showing resilience pays off.

Now, with franchising underway, The Cake Girl offers entrepreneurs a scalable bakery model built to weather market shifts.

A National Conversation: Balancing Consumer Trust and Business Smarts

As egg prices climb ahead of Easter, Lavallee’s blend of transparency and strategic sourcing is a timely lesson for food businesses. By easing cost increases for consumers through communication and controlling the bottom line with supplier savvy, The Cake Girl sets a standard for success. Lavallee’s insights make her a go-to voice on food inflation, supply chains, and bakery growth.

For interviews or press inquiries, contact:

Kirby Lavallee

Cell: 813-842-4936

Email: kirby@thecakegirl.com