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🎉 The Cake Girl Selected to Pitch at Alibaba’s CoCreate 2025 in Las Vegas!

We have some incredibly sweet news to share! Out of more than 20,000 global entries, The Cake Girl® has been selected as one of just 70 companies worldwide to pitch at Alibaba.com’s CoCreate 2025 in Las Vegas. This exciting honor puts us in the top 0.35% of innovators around the world, and we couldn’t be more proud to represent Tampa on the global stage.

Kristina and Kirby Lavallee, Tampa husband-and-wife duo and founders of The Cake Girl, selected to pitch at Alibaba CoCreate 2025

From Tampa Dessert Truck to the Global Stage

Our journey began right here in Tampa, Florida, with a small dessert truck and a big dream. Over the years, The Cake Girl has grown into a nationally recognized bakery, celebrated for our high-end custom cakes, mini cupcakes, and our signature Crave’n Cups.


Crave’n Cups are gourmet cake jars, hand-layered with moist cake, buttercream, and toppings. Available in nine delicious flavors, including gluten-free and vegan options, Crave’n Cups have quickly become a customer favorite and are now available for nationwide shipping.


Next week, we’ll be pitching Crave’n Cups in Las Vegas to a panel of international investors, media, and industry leaders — showing the world why The Cake Girl is one of the most exciting and innovative dessert brands today.


Why Alibaba’s CoCreate 2025 Matters

Alibaba’s CoCreate Pitch competition is one of the world’s largest product innovation challenges. Entrepreneurs from across the globe are invited to share their ideas for groundbreaking products, with a $1 million award pool up for grabs.


To be selected from over 20,000 submissions is proof of everything we’ve worked so hard to build:

  • Uncompromising Quality in every product we make.

  • Creativity & Innovation through products like Crave’n Cups.

  • Community & Culture, celebrating where we started and the people who helped us grow.


National Recognition & Celebrity Clients

This milestone builds on the national spotlight The Cake Girl has already received. Kristina Lavallee, our founder and CEO, has been featured on NBC’s Today Show, Telemundo, Entrepreneur Magazine, People Magazine, and TMZ.


The Cake Girl has also created custom cakes for celebrities including Tom Brady, Marcus Lemonis, and Daymond John, showcasing our ability to deliver desserts that are both visually stunning and unforgettable in flavor.


With this new opportunity at CoCreate 2025, The Cake Girl is set to bring Tampa’s flavor and entrepreneurial spirit to the world.


Follow Our Sweet Journey

We’ll be sharing updates, behind-the-scenes moments, and the big pitch from Las Vegas all week long. Be sure to follow us on Instagram and Facebook @thecakegirl to cheer us on!


Thank you to our amazing customers, franchise prospects, and fans who continue to support our journey. From a Tampa dessert truck to the global stage, this milestone is as much yours as it is ours. The sweetest part? We’re just getting started. 💖

 
 
 

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