Sweet Success at the Performance Food Group Regional Food Show in Sarasota

This week, The Cake Girl team had the pleasure of attending the Performance Food Group (PFG) Regional Food Show in Sarasota, where we explored exciting new products, connected with fellow industry leaders, and deepened partnerships that will help fuel our next stage of growth.

As a bakery known for custom cakes, mini cupcakes, and Crave’n Cups, our focus has always been on quality, consistency, and innovation—and PFG has been a key part of that journey.

🔍 Discovering What’s Next in Food Innovation

The show brought together chefs, food manufacturers, and restaurant operators from across Florida, offering a firsthand look at the latest trends in baking, ingredients, packaging, and kitchen efficiency. We explored:

• New dessert and ingredient options

• Packaging and prep tools for high-volume operations

• Potential co-branded opportunities with select vendors

• Sustainable sourcing and product innovation

🤝 Strengthening Partnerships That Matter

As we continue expanding The Cake Girl’s franchise program, vendor support is more important than ever. PFG has been a trusted supplier for our flagship Tampa location, and we’re proud to extend that partnership to our franchisees across Florida and beyond.

Our attendance at the Sarasota show helped reinforce that commitment—by aligning with PFG, we’re ensuring that our franchisees have access to the same high-quality products, service, and support that made our brand a success.

📍 Why This Matters for Our Growth

Franchising is about more than replicating recipes—it’s about building a consistent experience, powered by reliable partners and streamlined sourcing. That’s why The Cake Girl is making Performance Food Group the preferred vendor for our franchise system, helping new owners succeed from day one.

We’re excited about the new product lines we discovered, the connections we made, and the collaborative energy that came from being part of this food-forward event.

💬 A Message from Our Founder

“We’re always looking for ways to grow smarter, serve better, and deliver unforgettable desserts. The PFG Food Show gave us fresh ideas, new tools, and a deeper appreciation for the partners who help us do that every day.”— Kristina Lavallee, Founder of The Cake Girl

🍴 What’s Next?

As we explore new partnerships and exciting opportunities, The Cake Girl remains focused on our core mission: bringing joy through custom desserts and unforgettable experiences. Whether it’s one cake or one franchise at a time, we’re growing with purpose—and proud to do it with great partners like PFG by our side.